allécher

Allécher means to entice or tempt someone, usually with something attractive like a deal, a smell, or a promise — most commonly encountered as the adjective alléchant(e) (a tempting offer, une odeur alléchante).

• Cette offre promotionnelle est censée allécher les clients. — This promotional offer is meant to entice customers.
• L'odeur alléchante du pain sortait de la boulangerie. — The tempting smell of bread wafted from the bakery.
• Il s'est laissé allécher par des promesses de gains faciles. — He let himself be enticed by promises of easy money.

Learners often use attirer (to attract, in general) where allécher is more precise — allécher specifically implies tempting someone with the promise of pleasure or gain, often with a hint that the temptation may be misleading.

Often confused with attirer.